Audience of One: The Marketer and the Machine

Achieve marketing greatness in 2024! Discover key AI-powered marketing trends in our newest Audience of One report. We surveyed hundreds of B2C marketers in the US and UK to give you valuable insights on how to boost customer engagement and drive your brand to new heights in the new year.

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Beyond Segmentation: 1:1 Personalization for Every Customer in Every Moment

True personalization doesn’t stop at segmentation. Marketers must think bigger than dividing audiences into buckets based on demographics or spending habits. The secret behind 1:1 personalization is individualizing your marketing strategy and activating customer data at scale.

The Beyond Segmentation eBook reveals how brands can deploy individualized campaigns without increasing headcount. By combining and transforming data from multiple sources, marketers can automate workflows while creating a stunning visual strategy that leaves customers wanting more.

Major takeaways from the ebook include:

  • The difference between segmentation and true 1:1 personalization
  • Clear ways any brand can deliver a winning personalization strategy
  • Best in class personalization examples from Ulta Beauty, Lenovo, The Very Group, and Noodles & Company

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Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

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