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Conditional Love:

Forrester Personalization Report: What It Really Takes To Keep Customers Faithful

Brand marketers are now tasked with creating digital experiences based on nearly every data point and interaction a customer has with your brand. To do so, you’ll need to know what data is important to your customers and how to transform numbers into 1:1 customer experiences.

By The Numbers

  • 26%of US adults who agree that “companies do a good job of understanding me as a person” *
  • 64%of global data and analytics decision-makers currently outsource data points †
  • 60%of US adults research products online before making an in-store purchase ‡

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Forrester’s June 2022 report suggests most companies don’t have the “conditions” to understand every customer interaction, build relevant experiences, and transform data into revenue-generating campaigns.

What are those conditions and how can you create meaningful personalization through customer data? Conditional Love: What it Really Takes to Keep Customers Faithful lays out the 6C Strategy. The new framework guides marketing leaders by showing you how to collect and leverage customer data in a way that aligns with your business objectives.

Download the report to learn more about:

  • How to build a true customer-centric strategy using complex customer interactions
  • What separates brands that believe they’re customer-centric from the ones that use data to always prioritize the customer
  • How to understand what data to prioritize and target in order to build revenue-generating digital marketing campaigns.

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