Audience of One: The Marketer and the Machine

Achieve marketing greatness in 2024! Discover key AI-powered marketing trends in our newest Audience of One report. We surveyed hundreds of B2C marketers in the US and UK to give you valuable insights on how to boost customer engagement and drive your brand to new heights in the new year.

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Movable Ink

How Rakuten Viki Designs Creative, Personalized Campaigns Across Multiple Audiences

Rakuten Viki’s mission is to deliver the best Asian movies and TV shows to loyal fans across the world. To do so, they’ve built a streaming service that delivers value beyond world-class dramas, comedies, and action. The streaming brand encourages live watch parties that bring people together, offers custom recommendations, and even empowers users to translate content for a broader audience.

Viki personalized the mobile and email experience across multiple customer segments, at scale with the help of Movable Ink + Braze. This has allowed a small marketing team to produce outsized results, build meaningful value, and drive retention and acquisition.

Learn more about how Viki’s nimble marketing team created advanced personalization across email and mobile that fostered relationships with a global customer base.
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  • 500%increase in email CTR
  • 22%increase in mobile CTR
  • 17%increase in video play conversions

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