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Consumer brands understand the value of personalization and the importance of customer data to achieve effective digital marketing. But how much do their customers care about those communications and what impact does personalization have on buying behavior? Movable Ink teamed up with Lewis Research to survey consumers and uncover what makes effective 1:1 email and mobile messaging, and what role marketing plays in their decision making.

Download the report and discover:
- What information is most useful for customers when they are making purchasing decisions
- Which messages may cause them to disengage or opt out of a brand’s communications
- What audiences are most susceptible to personalization

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What impact does personalization have on buying behavior? Movable Ink teamed up with Lewis Research to survey consumers and uncover what makes effective 1:1 email and mobile messaging, and what role marketing plays in their decision making.

[Report] Audience of One: Consumer Expectations and the Power of Personalization

Audience of One: Consumer Expectations and the Power of Personalization

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Beyond Segmentation Thank You

True personalization doesn’t stop at segmentation. Marketers must think bigger than dividing audiences into buckets based on demographics or spending habits. The secret behind 1:1 personalization is individualizing your marketing strategy and activating customer data at scale. 

The Beyond Segmentation eBook reveals how brands can deploy individualized campaigns without increasing headcount. By combining and transforming data from multiple sources, marketers can automate workflows while creating a stunning visual strategy that leaves customers wanting more. 

Major takeaways from the ebook include: 
- The difference between segmentation and true 1:1 personalization
- Clear ways any brand can deliver a winning personalization strategy 
- Best in class personalization examples from Ulta Beauty, Lenovo, The Very Group, and Noodles & Company


Get the eBook

The Beyond Segmentation eBook reveals how brands can deploy individualized campaigns at scale without increasing headcount. By bringing together data from multiple sources, marketers can automate workflows while creating a stunning visual strategy.

Beyond Segmentation: 1:1 Personalization for Every Customer in Every Moment

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Marketing personalization tells a story that resonates with customers and builds real relationships. But how do brands unite their martech, digital channels, and teams to create an omnichannel strategy that delivers results? 

In this webinar, join Movable Ink and our guest Forrester to uncover the latest research on what constitutes successful marketing personalization, including how to strike a balance between privacy, trust, and consumer expectations. 

What you will learn: 
1. What makes effective 1:1 messaging for customer decision-making.
2. How to activate zero and first-party data to create meaningful omnichannel experiences. 
3. Quick ways to scale personalization strategies across teams, technology partners, and campaigns.


Watch the Recording

In this webinar, join Movable Ink and our guest Forrester to uncover the latest research on what constitutes successful marketing personalization, including how to strike a balance between privacy, trust, and consumer expectations.

Movable Ink x Forrester Webinar: Ask, Don’t Infer: Using First- and Zero-Party Data to Drive Personalization

Using First- and Zero-Party Data to Drive Personalization

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Our latest insights and inspiration to bring your 1:1 personalization strategies to life.

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Ultimate Loyalty Form

Loyalty programs were made to keep your best customers happy. But the old ways of traditional points and balance won’t cut it. Consumers have sky-high expectations from their favorite brands and anticipate a high-quality experience at every digital turn. 

The Ultimate Loyalty Personalization Playbook reveals how brands can ignite their data, content, and teams to create compelling omni-channel loyalty touchpoints that elevate the customer journey and overall lifetime value. 

Get The Ultimate Loyalty Personalization Playbook to understand how to utilize an omni-channel strategy to build a devoted customer base. 

__Significant takeaways from the playbook include:__

- The current state of today’s consumer loyalty programs.
- Where marketing teams can invest time and resources to strengthen loyalty initiatives.
- How to implement quick wins across loyalty campaigns that drive revenue and consumer value.

Get the Playbook

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The Ultimate Loyalty Personalization Playbook reveals how brands can ignite their data, content, and teams to create compelling omni-channel loyalty touchpoints that elevate the customer journey and overall lifetime value.

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The Ultimate Loyalty Personalization Playbook to create compelling omni-channel touchpoints that elevate the customer journey

The Ultimate Loyalty Personalization Playbook

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Reinventing the Post Purchase Journey with Data Personalization

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Loyal shoppers will be hard to come by in 2022. These days, customers are more likely to bounce between brands to compare prices and experiences. Movable Ink’s __Reinventing the Post Purchase Journey with Data Personalization__ shows how brands can optimize post-purchase communications with data-driven personalization to help bolster loyalty and grow revenue. 

Discover how today’s top brands are: 

- Enhancing order confirmation triggers, shipping communications, and return processes to strengthen brand loyalty.
- Driving cross-sell and up-sell opportunities with curated, personalized content recommendations and product inspiration. 
- Leveling up reactivation and win-back strategies for lapsed customers with zero and first-party data.


Movable Ink’s Reinventing the Post Purchase Journey with Data Personalization shows how brands can optimize post-purchase communications with data-driven personalization to help bolster loyalty and grow revenue.

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Mobile Marketing to Customers - Related Resources

Mobile personalization is the marketing vehicle that can convert consumers into brand loyalists. By creating sophisticated, data-driven notifications and mobile messages, marketers can build revenue and drive sales by customizing communications to people that may need the slightest nudge to become lifelong customers.

In Movable Ink’s eBook __Mobile Marketing to Customers on the Brink of Loyalty__, learn how brands can deploy mobile personalization to reach consumers that have shown interest in the brand but are still in the awareness phase of the customer journey, or may have fallen out of the funnel altogether.

Discover more about:

- Targeting consumers in the first week of mobile app download
- Rebuilding forgotten relationships with once valuable customers
- 1:1 mobile marketing that converts app users that show high purchase intent


In Movable Ink’s eBook Mobile Marketing to Customers on the Brink of Loyalty, learn how brands can deploy mobile personalization to reach consumers that have shown interest in the brand but are still in the awareness phase of the customer journey.

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Mobile Marketing to Customers on the Brink of Loyalty

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With changes brought on by almost two years of heavy eCommerce usage, today’s customer expectations are dramatically different than they were way back in February 2020. Now, brands are relying heavily on digital marketing strategies such as personalization and cross-channel marketing to meet consumer demands for a better online experience. 

In The State of Personalization, learn directly from consumers about what marketing tactics work and which ones leave people wanting more from a brand. The eBook is based on Movable Ink’s 2021 Consumer Survey and covers:

- How brands can engender loyalty now that eCommerce has driven more comparison shopping
- Effective ways to recreate the in-store shopping experience online
- Why consumers now expect a fluid shopping experience on every platform


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[eBook] The State of Personalization

The State of Personalization eBook

Retail Holiday Strategy eBook

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Retail Follow Up Resources Selection

The holiday retail season is right around the corner, and consumer brands are preparing for a prolonged peak season with a number of variables–including the state of the COVID-19 pandemic–still up in the air. On top of that, brands must now take into consideration Apple’s Mail Privacy Protection, which could make real-time image personalization and contextual marketing more challenging. 

The State of Retail Holiday Marketing 2021 takes a look at how last year’s longer, more virtual holiday shopping season could affect consumer decision making this year. Marketers will also find examples of personalized email and mobile campaigns that rely on zero- and first-party data to create richer, more rewarding experiences for customers. 

Movable Ink’s eBook covers: 
- Lessons learned from the 2020 holiday season
- The state of privacy and digital marketing
- Email and mobile use cases that adapt the new customer expectations

The State of Holiday Retail Marketing 2021 takes a look at how last year’s longer, more virtual holiday shopping season could affect consumer decision making this year. 

State of Retail Holiday Marketing 2021

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The Data Privacy Revolution - Thank You

Privacy Follow-up Content

## Apple's New Consumer Data Initiatives and the Future of Digital Marketing

Consumers want a more private online ecosystem, one where people have more control over their data and how it is used. Apple is now taking steps to acquiesce to consumer demands, which could ultimately influence how email marketers deliver the robust personalization their customers now expect. 

Mail Privacy Protection, which Apple launched in September 2021, requires brands to shift their email marketing tactics to ensure that every customer continues to receive relevant, informative communications. In The Data Privacy Revolution, learn the steps brands can take now to prepare for Apple’s latest updates. Plus, learn about the importance of zero- and first-party data to email marketers’ strategy in a more private online world.

With Apple's increased focus on consumer privacy, brands must adapt how they personalize marketing campaigns. This eBook outlines how brands can utilize zero- and first-party data to ensure marketing messages stay relevant and effective.

Apple

[eBook] The Data Privacy Revolution: Apple's New Consumer Data Initiatives and the Future of Digital Marketing

The Data Privacy Revolution

Three Tiers eBook

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Three Tiers of Mobile Personalization Follow Up Content

<div><span style="font-size: 18px;">Movable Ink’s eBook, The Three Tiers of Mobile Personalization, takes a deep dive into why brands need mobile apps and 1:1 mobile messages. Rich push notifications and in-app messages present an opportunity for marketers to reach customers with engaging content, even if they don’t have every martech bell and whistle.</span></div>
<div><span style="font-size: 18px;"></span><br /></div>
<div><span style="font-size: 18px;">The mobile messaging field will get crowded soon. By the end of 2021, 90% of consumer brands will have a mobile app. The brands with better rich push notifications, the companies that deploy personalized in-app notifications, will be the ones that stand out from the busy field. </span></div>
<div><span style="font-size: 18px;"></span><br /></div>
<div><span style="font-size: 18px;">The eBook tackles </span></div>
<div>
<ul>
<li><span style="font-size: 18px;">Why 1:1 mobile messages are the future of consumer brand marketing</span></li>
<li><span style="font-size: 18px;">The difference between contextual, behavioral, and customer data personalization </span></li>
<li><span style="font-size: 18px;">How to personalize rich push notifications and in-app messages at every layer of data sophistication </span><br /></li>
</ul>
</div>

Movable Ink’s The Three Tiers of Mobile Personalization eBook shows how brands can create more engaging mobile campaigns. 

The Three Tiers of Mobile Personalization

Travel and Hospitality Trends 2021

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Travel & Hospitality Follow Up Resources Section

<div><span style="font-size: 18px;">As we pass the one-year mark of the pandemic dramatically impacting global travel & hospitality, brands are starting to emerge on the other side with newfound optimism. Many forward-thinking brands rethought their customer experience while travel slowed and are now prioritizing personalized, data-driven customer experiences that build relationships for the long haul. </span></div>
<div><br/></div>
<div><span style="font-size: 18px;">Movable Ink’s Travel and Hospitality Trends eBook looks back on the seismic shifts that changed the travel industry in 2020 to understand new consumer expectations and prepare for a strong comeback utilizing customer-centric, cross-channel experiences. </span></div>
<div><br/></div>
<div><span style="font-size: 18px;"><strong>Download the eBook now to discover how travel and hospitality brands can: </strong></span></div>
<div>
<ul>
<li><span style="font-size: 18px;">Analyze and unlock existing consumer data to create 1:1 email and mobile campaigns based on real-time user behavior.</span></li>
<li><span style="font-size: 18px;">Unify marketing technologies to automate personalization. </span></li>
<li><span style="font-size: 18px;">Create sophisticated, integrated, and scalable strategies that can be implemented with ease. </span><br /></li>
</ul>
</div>

Movable Ink’s Travel and Hospitality Trends ebook looks back on the seismic shifts that changed the travel industry in 2020 to understand new consumer expectations and prepare for a strong comeback utilizing customer-centric, cross-channel experiences.